According to a recently published study on global sterols market , the fast-pace lifestyle of the working population around the globe is leading them to the early age cardiovascular disease (CVD). Fast food and unhealthy eating habits aggregate risks of increased cholesterol level in the human body. According to the World Health Organization, 31% of people die annually from cardiovascular disease around the globe. 80% of deaths are due to heart attacks or strokes, and more than 75% of these deaths are accruing in the emerging economies.

In order to prevent heart attack and risk of cardiovascular diseases the demand for functional food with added sterols is increasing across the globe. 

Plant-based sterols remain in trend, creating lucrative opportunities

The risk of cardiovascular diseases (CVDs) is compelling consumers to adopt a healthy lifestyle, which also includes healthier dietary practices. CVD patients are following the trend of natural, plant-based ingredients same trend and demanding for more functional food with added plant-based sterols in it. Thus, the demand from dairy, snacks, bakery, and beverage product manufacturers are increasing for the plant-based sterols.

Flavoured functional products: A highly lucrative application category

The demand for sterols is continued to rise and manufacturers of sterols providing very limited functional products for consumers. Manufacturers need to invest in the research and development for sterols and the functional foods. According to the study, the growth opportunity for leading player is to launch new and innovative functional food that have sterols as the main ingredient on a regular basis.

Key players in the global sterols market focusing on investing in research and development, which is likely to help them retain or increase their market share in the global sterols market. According to the report, manufacturers are also focusing on new product development and increasing product offerings, which will help them increase their global presence.

This study underlines key opportunities in the global sterols market and finds that the market would exhibit growth at a value CAGR of ~7% during the forecasted period.